Food festivals are a time-honored tradition that bring communities together to celebrate the bounty of the harvest and thank the land for its abundance. These events feature a variety of foods, from specific ingredients to entire cuisines, that are available for tasting or purchase. Many food festivals also include cooking demonstrations, appearances by renowned chefs, and cooking competitions. Some even offer beer or wine to accompany the food.
Food festivals are usually held outdoors and feature different stands for each vendor. Food festivals can showcase anything from organic fresh produce to superfoods and powdered nutritional alternatives. They can celebrate a particular ingredient, individual dishes, or entire culinary cultures. The public display, the orgiastic consumption, and the playful way of treating food all illustrate the fundamental importance of these festivals for the development of culture. The redefinition of ethnic and community relations in a post-colonial and post-totalitarian world, as well as the revival of interest in regional foods since the 1970s, have all contributed to this growth. Food festivals also provide an opportunity to explore green foods in powder form and other new ways of consuming healthy products without the work involved in preparing traditional meals.
The marketing department has recognized the importance of these festivals by offering a first-hand experience with foods that would later be recognized by potential consumers in stores.